{"id":1409,"date":"2022-06-06T16:04:45","date_gmt":"2022-06-06T16:04:45","guid":{"rendered":"https:\/\/prod.koiosintelligence.ca\/?p=1409"},"modified":"2026-01-05T15:08:00","modified_gmt":"2026-01-05T15:08:00","slug":"virtual-assistant-promising-trial-run-at-pma-assurances","status":"publish","type":"post","link":"https:\/\/koiosintelligence.ca\/fr\/news\/virtual-assistant-promising-trial-run-at-pma-assurances\/","title":{"rendered":"Assistant virtuel\u202f: un essai prometteur chez PMA Assurances"},"content":{"rendered":"

<\/span><\/a><\/span>
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\u00c0 la fin avril, Applied Systems <\/strong><\/a> annon\u00e7ait sa collaboration avec Ko\u00efos Intelligence <\/strong><\/a> visant \u00e0 utiliser l\u2019intelligence artificielle (IA) et le traitement du langage naturel pour simplifier les processus de vente et de service en assurance.<\/h6>\n

L\u2019int\u00e9gration de l\u2019application du syst\u00e8me de Ko\u00efos \u00e0 Applied Epic<\/em> et Applied TarifExpert<\/em> permettra aux courtiers d\u2019offrir \u00e0 leurs clients un assistant virtuel \u00e0 commande vocale en mesure de leur fournir des devis.<\/p>\n<\/div>\n<\/div>\n<\/div>

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\"10 years ago, the idea of having machines that could understand human language was closer to science fiction for most people,\"<\/p>\n<\/div><\/div><\/span><\/blockquote>

<\/span>Mohamed Hanini<\/strong>, <\/span>CEO & Founder of Ko\u00efos Intelligence<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/a><\/span>
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In his experience, a major technological challenge arose when trying to implement AI in insurance while interfacing with insurers' legacy systems. Thus, a collaboration with Applied's ecosystem aids in the improvement of Koios' voice-activated virtual assistant.<\/p>\n

Les courtiers peuvent int\u00e9grer l\u2019assistant virtuel \u00e0 commande vocale \u00e0 leur site web ou \u00e0 leur t\u00e9l\u00e9phone afin d\u2019offrir des interactions num\u00e9riques plus fluides \u00e0 leurs clients. L\u2019assistant virtuel guide les clients potentiels tout au long du parcours, de la tarification jusqu\u2019\u00e0 la relance, afin d\u2019acc\u00e9l\u00e9rer le cycle de vente.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

PMA's Promising Trial<\/h2>\n<\/div><\/div><\/div>
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In an interview with Portail de l'assurance, Mohamed Hanini notes that the Ko\u00efos virtual assistant has already been in use for two months by PMA Assurances'<\/a> Trois-Rivi\u00e8res brokerage for its personal-lines damage insurance products. The virtual assistant works in both French and English.<\/p>\n

Steve Martin, Senior Vice-President of PMA Assurances, confirms that the trial is very promising. The virtual assistant has been integrated into the firm's website, and customers from all over Quebec can use it to ask automobile insurance-related questions.<\/p>\n

The assistant can even suggest the rates offered by different insurers based on the information provided by the customer. \"We are still testing the system for home insurance. The system has not yet been deployed,\" adds Martin. He admits that home insurance products are more complex to underwrite than car insurance.<\/p>\n

According to Martin, PMA Assurances has a fairly decentralized work structure. Regardless of where the employee performs their work, they are able to intervene mid-conversation or conclude the transaction at the consumer's request. Although the company's offices are mainly located in the Mauricie and Eastern Townships regions, customers throughout Quebec can request a quote online.<\/p>\n

Ko\u00efos' virtual assistant has the capacity to include a voice function where an AI generated voice converses with customers via the online platform. This function has not yet been deployed, but it may be used for PMA's telephone service in the medium term, according to Martin.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>

La valeur ajout\u00e9e du conseil<\/h2>\n<\/div><\/div><\/div>
<\/span><\/a><\/span>
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\u00a0<\/p>\n

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Initially, Steve Martin was looking into chatbots for support, but the products left him wanting more. \"When I met Mohamed and his team, there was clearly a difference with their tool compared to what the market was offering,\" he says. After exchanging with Ko\u00efos, the firm has focused its AI needs on virtual assistants and personal automobile insurance. The Ko\u00efos platform is very broad, and even offers support for claims settlement, an area that is generally handled by insurers.<\/p>\n

\"We get the most requests from customers in automobile insurance,\" says Martin. In his opinion, advances in artificial intelligence over the next five years will ensure that firms make extensive use of these digital tools.<\/p>\n

In the short term, the VP's primary aim is to help brokers focus on their advisory role. \"By automating simple tasks, we can fully utilize the added value that the broker brings,\" he says. Consumers' habits have changed, and they ask questions at all hours and using a variety of platforms. If the firm manages to convert between 10% and 25% of these contacts into underwritten policies by being able to answer questions in real time, the virtual assistant will have proved its worth, says Martin.<\/p>\n

\"The tool is evolutionary, and it's not up to us to improve it, unlike a web platform,\" notes Steve Martin. In his opinion, the insurance industry needs to adapt to new technologies which in turn, helps them evolve.<\/p>\n

If Ko\u00efos' technology becomes more sophisticated and can also support brokers in telephone service, Steve Martin notes that insurers may see value in using it for their direct distribution needs. PMA Assurances created the PMA Agency in the Autumn of 2021<\/a>, which offers products exclusively from the insurer Intact<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>

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Pour consulter l'article d'origine, cliquez ici<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-stories"],"acf":[],"yoast_head":"\nVirtual Assistant: Promising Trial Run at PMA Assurances - Ko\u00efos Intelligence<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/koiosintelligence.ca\/fr\/news\/virtual-assistant-promising-trial-run-at-pma-assurances\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Virtual Assistant: Promising Trial Run at PMA Assurances - 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