Un agent conversationnel pour vos campagnes marketing
With Olivo, Koïos Intelligence intends to revolutionize the marketing industry, but many consumers still don't fully understand the application.
Publié le 10 avril 2022 2022
Depuis Clippit — le trombone que l’on trouvait dans Microsoft Word au tournant des années 1990 — la technologie des assistants virtuels a fait des bonds de géants.
Koïos Intelligence is a startup company developing a new generation of intelligent chatbots. Thanks to their research, Koios' conversational robots have now refined their understanding of language to such an extent that they can now interact with humans in various, complex ways, from managing user messages according to extremely specialized contexts.
Koïos' conversational agents are designed for the financial sector, especially the insurance world. However, a partnership with another company enabled them to test their application and expertise in a new sector: marketing.
Selon Mohamed Hanini, PDG et fondateur de Koïos Intelligence :
"A lot has been written about dialogue systems because of how complex the underlying processes are. Although there are several solutions on the market today – Siri, Google, Alexa – they remain very general in their abilities, and thus perform very poorly when it comes to classifying intentions in a specific area of interest.
So, developing a conversational agent for the marketing world is very different from doing the same job for the insurance sector. We've taken all the expertise we've accumulated at Koïos and tried to help Wittycloud automate as many of the ideation processes as possible that are usually done in advertising agencies."
Wittycloud est une entreprise d’idées. Littéralement. Sa plateforme, propulsée grâce à l’intelligence artificielle, aide les créateurs à trouver des concepts de campagnes publicitaires. On y entre nos objectifs de mise en marché et on appuie sur un bouton pour recevoir des suggestions adaptées à nos besoins.
L’idée était de créer une agence de marketing automatisée. Et même si la plateforme offre des résultats probants, pour Philippe Larose Cadieux, PDG et cofondateur de Wittycloud, il manquait encore un petit quelque chose : rendre ce service numérique plus humain. La solution semblait simple : mettre au point un agent conversationnel avec lequel on pourrait discuter facilement. Mais cette ambition se frottait à un obstacle de taille : le jargon des publicitaires.
"Normally, voice assistants are trained using a very general corpus [of words], dealing with the weather or restaurant reservations," says Philippe Larose Cadieux. For this technology to be relevant in our reality, we had to get the algorithm to respond intelligently in a marketing's, specialized context. For example, the word 'image' might normally refer to a photo or a drawing; in our field, it's more often associated with brand image."
The task was to create a virtual agent that understands the nuances of a particular branch in the business world, and have it respond appropriately to the inputer's requests. Koïos Intelligence already had promising expertise in this field, as they had designed conversational agents for the insurance sector. Today, these agents are even able to talk to customers over the phone and offer them quotes based on their needs.
"It's a bit like training human beings," explains Mohamed Hanini, CEO of Koïos. In elementary school, we learn simple syntax and conjugation. Then, as we go along, we add finer details, tone, and nuances. In the case of a conversational agent, we'll feed it with an additional layer of data that will enable it to understand a context such as insurance, for example."
Malheureusement, créer des assistants intelligents capables de ces nuances s’avérait fastidieux et coûteux. Comme les domaines des assurances et du marketing sont en constants changements, être capable de les mettre à jour facilement s’avérait essentiel. Les deux entreprises ont donc uni leurs forces pour faire essentiellement deux choses.
The first was to develop an "interpreter" tailor made for the world of marketing. This is, in a way, the engine of a virtual agent: the part that authorizes the passage between natural language and machine language. Wittycloud took on the task and produced a kind of "marketing bible" to feed the algorithms. "We relied mainly on content from our users, but also on our own expertise," explains Philippe Larose Cadieux.
On the other end, Koïos intelligence worked in R&D to optimize the pre-training and tuning phase of their deep networks to integrate Wittycloud's new layer of information economically and efficiently. In other words, they made qualifying and updating a voice assistant easier and cheaper.
"Lines of business can now be handled completely independently," explains Hanini. For example, for commercial insurance, or life insurance or car insurance, we can create specialized robots for each line of business. We separate the environments entirely."
Pour Wittycloud, ces avancées représentent des pas importants vers leur objectif de devenir une agence de publicité nouveau genre qui met à profit les possibilités de l’intelligence artificielle. Quant à elle, Koïos intelligence espère que ce projet lui ouvrira des portes dans le domaine bancaire.
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À propos de Koïos Intelligence
Fondée en 2017, Koïos Intelligence a pour mission de doter le secteur de l'assurance et de la finance de systèmes intelligents et personnalisés de nouvelle génération, s'appuyant sur l'intelligence artificielle, les statistiques et la recherche opérationnelle. En combinant les connaissances de nos experts de premier plan en assurance, finance et intelligence artificielle, Koïos développe de nouvelles technologies qui redéfinissent les interactions entre les assureurs, les courtiers et les clients.